The exciting manner with which Cosell delivered his weekly "Halftime Highlights" recap of Sunday's games from the day before is still viewed with reverence in the sports broadcasting industry today. Who else but Cosell had interviews with the great NFL players and coaches like Roger Staubach, Joe Namath, Johnny Unitas, Bart Starr, Terry Bradshaw, Fran Tarkenton, Franco Harris, O.J. Simpson, Don Shula, Vince Lombardi, Tom Landry, NFL Commissioner Pete Rozelle and many others.